3 Offers That Convert (Even If You’re Just Starting)
Why Most Offers Fall Flat — and What Actually Makes People Buy
One of the most frustrating experiences as a new founder? Putting together an offer you know can help people — and hearing crickets.
It’s not always because your skills aren’t strong or your intentions aren’t clear. Often, it’s because the offer isn’t shaped in a way that connects with how people make decisions.
Here’s where most offers go wrong:
- They list features, but not outcomes
- They feel vague or overstuffed
- They’re hard to say “yes” to without a lot of trust
The psychology of buying comes down to three things:
- Clarity – People need to instantly understand what they’re getting
- Urgency – They need to see why it matters now, not “someday”
- Alignment – It should feel relevant, needed, and achievable for them
You’re not just selling a service. You’re selling a path from problem to possibility. The better you frame that path, the faster your audience moves.
Offer 1 — The Quick Win Service
What it is:
A focused, low-friction service that solves a very specific problem in a short time frame.Think of it as a “starter win” — low commitment for the client, high clarity in outcome.
Examples:
- A 90-minute website audit
- A 1-week content calendar build
- A pricing strategy session
- An onboarding flow review
Why it works:
- It’s easy to understand
- It builds trust quickly
- It gives you a clear deliverable to showcase (and get testimonials from)
This offer lowers the barrier to entry and gets you into momentum — especially if you’re new or relaunching.
How to package and price it if you’re starting from zero:
- Keep the scope tight (1 core result)
- Deliver it fast (within 1–7 days)
- Price between €100–€500 depending on complexity
- Use a clear name and outcome:“The 1-Hour Messaging Fix” or “Your First Sales Page Review”
You want it to feel like a no-brainer for the right client — not a huge leap of faith.
Offer 2 — The Signature Solution
What it is:
Your primary, transformation-based offer. This is the deeper engagement where you help your client move from Point A to Point B with structure, strategy, and support.
It could be:
- A 6-week consulting container
- A done-with-you business model rebuild
- A 3-month 1:1 marketing accelerator
What makes it convert:
- A defined transformation (“From burnout to booked-out”)
- Strong positioning against alternatives (“This isn’t a course. It’s custom consulting.”)
- Clear inclusions and structure (so clients feel safe investing)
This is the offer that becomes your go-to — the one you build your brand and reputation around.
How to design it even if you’re still refining your niche:
- Start with what you already know works
- Anchor it to a problem your audience knows they have
- Build a simple roadmap (3–5 phases is plenty)
- Focus on the outcome, not the process
If you’ve helped someone even informally — turn that into a case study to validate this offer.
Offer 3 — The Scalable Asset
What it is:
A digital product, live workshop, or mini-course that you can sell without 1:1 delivery. It’s not meant to replace your services — it’s meant to support visibility and accessibility.
Examples:
- A €47 pricing calculator
- A €99 webinar replay with worksheets
- A €27 “Lead Magnet Kit” template pack
Why it builds momentum:
- Builds your email list and audience
- Establishes your expertise at scale
- Helps you generate revenue without more calls
And best of all? It gives you something to promote consistently while your higher-touch services stay selective.
How to pre-sell it with minimal audience:
- Create a “coming soon” waitlist page
- Frame it as a solution to a common blocker (i.e., “Don’t know how to price your services?”)
- Offer a beta or early-bird discount to encourage action
- Focus on one core result, not a full curriculum
The goal isn’t to create the perfect product — it’s to launch, learn, and iterate.
Wrapping It Up — Which Offer Should You Start With?
Not sure which one is right for you right now?
Here’s a quick guide:
- Need clients now? → Start with a Quick Win Service
- Want to build a long-term business model? → Build your Signature Solution
- Growing an audience and want passive income? → Create a Scalable Asset
But more important than which offer you choose is how you position and deliver it. Clarity, confidence, and consistency matter more than fancy funnels.
